Search Optimization & Internet Marketing Freelancer in Connecticut

Search Optimization & Internet Marketing Freelancer in Connecticut

Robert M. Stein

Glastonbury, CT 06033

Summary

 

Professional, reliable, flexible, intelligent and multitasking Internet Marketing & Search Engine Optimization specialist seeks position to use my analytical, statistical and creative knowledge and skills. Google AdWords experience with over a decade of involvement with PPC, SEO & SEM. Creator of over 100+ WordPress websites. Experienced with Google Analytics report creation, tag creation and data-mining as well as long-tail keyword & competitor research. Knowledge of Local SEO Citation Directory Submission, Blogging, Link Building, YouTube, Facebook, Twitter, Google+ and Pinterest marketing. Use white-hat SEO techniques to improve Google rankings and drive targeted traffic to appropriate landing sites for optimum conversion rates and higher return on your marketing investment.

Experience

 
Digital Marketing/SEO Specialist
Connecticut Internet Marketing & SEO
Glastonbury, CT 4/2014 – Present
Perform on-page and off page SEO for clients. Research web page titles, long tail keywords, competitors and back link opportunities. Track and target user demographics via Google Analytics. Re-purpose existing content into web format and publish to WordPress. Webmaster at http://connecticutinternetmarketingseo.com as well as many other websites.
Marketing Associate
TicketNetwork
Vernon, CT 3/2005 – 4/2014
Managed company PPC accounts with over $100k month budget including Google AdWords, Yahoo Search Ads and Microsoft AdCenter. Inspired company to achieve rapid revenue growth by building the case for website content creation and SEO of websites including link building campaigns, directory submission, content creation and other white-hat techniques. Tracked user data via Google Analytics including statistical analysis of traffic sources . Established, maintained and promoted social media profiles on Facebook, Twitter and others. Authored ticket industry content to Ticketnews.com and TicketNetwork partners. Estimated daily and weekly gross revenue for executives and partners. Researched keywords, performed ad testing and competition keyword research. Led effort to create internal tool to use inventory database to create keywords for Google AdWords. Created WordPress websites to funnel traffic to ticket selling sites. Created weekly and monthly newsletters of sports, concerts and theater event tickets on sales for internal and partners use. Automated and maintained billing system resulting in a two-day project being reduced to a 15-minute task resulting in thousands of dollars worth of outsourcing fees yearly.
IT Technical Support Consultant
Stein Technologies, LLC
Glastonbury, CT 9/2000 – 3/2005
Provided 2nd level support for Windows XP, Office, Lotus Notes and other software products for clients. Troubleshoot network, printing and remote connectivity issues. Opened and closed technical support tickets. Assignments included supporting performing software upgrades, support for Lotus Notes and general computing issues.
Technical Support Specialist 
Help Desk/Deskside IBM
Cambridge, MA 6/1997 – 6/2000
Technical support of Windows NT, Windows 98, Lotus Notes, Internet Explorer and networking issues for IBM and Lotus employees. Provided 2nd level desk side technical support to executives. Trained new hires in help desk systems and rules. System administration and creation of user accounts.
Marketing Assistant
Microsoft
Farmington, CT 3/1995 – 3/1997
Oversaw the day-to-day management of Microsoft’s Connecticut office. Provided Internet marketing, computer and administrative support to the Connecticut District Manager & sales, consulting and marketing teams. Created spreadsheets, documents and presentations with Microsoft Word, Excel, and PowerPoint. Coordinated the set-up of in-office corporate marketing efforts and briefings.

Skills

Search Engine Optimization 11 years Search Engine Marketing 10 years Google AdWords 10 years Facebook 6 years Social Media Marketing 6 years Affiliate Marketing 11 years Long Tail Keyword & Competitor Research 10 years Microsoft Bing 2 years Microsoft Windows 11 years Microsoft Word 11 years Microsoft Outlook 11 years Microsoft Excel 11 years Microsoft Office 11 years Blogging 10 years WordPress Plugins & Themes 6 years Webmaster 11 years Display Ads 2 years CMS 8 years Content Creation 11 years Google Analytics 10 years Facebook Ads 2 years Content Marketing 11 years Photoshop CS6 1 year TCP/IP Networking 2 years HTML11 years Remarketing 1 year Pinterest 2 years Google Shopping 1 year Blogger 8 years Marketing 15 years Twitter 1 year LinkedIn 3 years Google Webmaster Tools 4 years

Education

Bachelor of Science, Business Administration, Marketing Northeastern University

SEO Talents & Skills

Here is a brief listing of my SEO/PPC talents and skills.

  • AdWords Advertising
  • Competitor Research
  • Google Analytics
  • Google Webmaster Console
  • Increase Website Authority
  • Keyword Research & Analysis
  • Local Citation Directory Listings
  • MOZ and other web-based SEO tools
  • On Page SEO Optimization
  • SEO Off Page Optimization
  • Social Media Management
  • WordPress SEO/Plug-in/Themes Management and Installation

So You Want To Learn SEO? I Teach SEO In Connecticut.

Good for you!  SEO is exciting, nerve-wracking, fulfilling, mind-splitting, scientific, creative and much, much more.

SEO stands for Search Engine Optimization which basically means trying to get your site  as high up in a search engine’s (typically Google’s) rankings as possible to get the most traffic and the highest targeted, converting traffic to your site as possible.

The #1 search engine by far is Google then Bing and Yahoo.

One of the most important aspects of SEO is content.  Users must have a compelling reason to visit your site, stay on your site, link to your site and share your site.  If you do not have good content, put SEO to the side and brainstorm and come up with something that will attract visitors to your site.  It could be anything, but it should be unique, enchanting, mind-blowing, long, new, different, controversial, etc.

Not all webmasters have that unique content the write like they are writing for the National Enquirer but it really helps with SEO to have meaty content because SEO is just techniques used to get your to match keywords and get your content clicked on more, read more, stayed on longer and thus get your content ranked higher.

Google has over 200, 500, 1,000 (changes every hour) factors it uses to rank web pages. Some of these factors are the number of links from strong domains, strong content, even artificial intelligence (RankBrain), the proper keywords in the title and headers and content, human interaction, the number of people who click through Google to get to your site, the number of pages the user reads on your site and how long the user stays on your site or dwells.  Google knows and tracks all of this data.

Like anything else you try to learn in life, learning SEO takes practice, patience, research trial and error.

It is never too late to learn SEO and SEO is always changing. Mark it down.

There are tricks you can use to fool the search engines into ranking you higher, but try to avoid those, those gains are only short term and rarely last the long run.

I am a professional SEO’er and also tutor in my spare time.  If you have questions feel free to ask.  If you’d like individualized tutoring I am available for that too at $30/hour in Connecticut or by Skype.

Start by reading the links I have on this website, they will give you an abundance of information about SEO so you have a solid base before experimenting with your own domain.  Read and learn about SEO and keep reading at every opportunity.  You will find it is not so very complicated yet extremely complicated. LOL.

Get a MOZ trial, read WebmasterWorld, do a Google search for SEO news.

Read my web pages at Connecticut SEO Experts and Connecticut Internet Marketing & SEO. I also recommend getting a Blogger.com or WordPress.com account to begin your SEO journey or jump right in and get your own domain, I’ll teach you that, too.

Robert Stein Internet Marketing & Search Engine Optimization Consultant

Internet Marketing & Search Engine Optimization Consultant


Professional, reliable and multi-tasking eCommerce, Internet & Search Engine Optimization specialist seeks position to utilize my analytical, statistical and creative experience, knowledge and skills. Google Adwords certified with a ten year background in PPC, SEO & Social Media. Experienced in the creation of over 50 WordPress websites. Highly experienced with Google Analytics analysis and reporting, Adwords tag creation and SEO research. 

Solid Google Search Engine Marketing knowledge implementing and managing SEO, Google Adwords, Google Analytics, Bing, Facebook & Twitter accounts including content creation, keyword and competitor research, link building and publishing to social channels. 

Established Google, Facebook, Twitter and in-house website strategies. 

Used analytics on a daily basis to analyze web site traffic data to build up current channels and discover new ones.

Involved in the start-up of TicketNetwork, a Stubhub competitor. Made daily, weekly and yearly sales projections using market research and past revenue figures.

Handed the keys to a hastily constructed Google Adwords account on day one and built it up to become a major Google advertiser with significant spends in the tens of thousands of dollars monthly while continually improving campaigns and discovering new channels to increase ROI and ROAS. 

Have attended Internet marketing conferences and have experience networking and meeting with vendors in the Internet Marketing realm.